Her career began in Denmark prior to establishing Kjaer Global in 1988 – an ideas and trend management consultancy. She lived and worked in Paris and Hamburg before settling in London. In 2014 she distilled more than two decades of cutting-edge research into a book:The Trend Management Toolkit – A Practical Guide to the Future. It introduces Kjaer’s unique 4P business model of People, Planet, Purpose and Profit – while exploring how trend mapping can cultivate an innovation culture. Kjaer has delivered talks to over 100,000 people – presenting at Adam Smith Institute, Cambridge University, European Commission, Esade, London School of Economics, Lund University, MIT and Unicef plus top fortune 100 companies. As a frequent commentator in the press, she has appeared on Aljazeera and BBC, as well as in the Guardian and the Times. A prominent and respected figure in the global forecasting community her motto is: ‘The Future is not just somewhere you go – you create the future’.